Viral Marketing / Advertising

Viral Marketing / Advertising

Source material for a presentation given by Chris Betterton Jones on Thursday October 15th
(Thanks to Richard Wareham for some of the best links !)

Viral Marketing and Advertising is basically about getting people to talk about products or services and using the power of the internet to pass the message around. Like a virus, the "message" spreads in a cascade and can reach millions at low cost. It can be very successful…or backfire…and can be used to attack as well as advertise a product

Viral marketing - Wikipedia, the free encyclopedia

Recent story: Movie - "Paranormal Activity"

Paranormal Activity: The budget horror film shot on a camcorder dubbed 'the new Blair Witch' | Mail


BBC NEWS | Business | Web campaign prompts Wispa return

The return of the wispa - Base Creative Agency, Bournemouth, Dorset

Indirect viral ads

Pop Corn Video

YouTube - So mobile phones are safe they say???

Japan iphone Cook Popcorn - Filestube Video Search

IVideo - - Popcorn viral explanation

Spoof ads

YouTube - Ford Sportka unofficial video

YouTube - Tipping Pot (Guinness Spoof)


United Airlines breaks a musician's guitar.
You Tube - video

Story on BBC News:

Direct, classy Advertisements

Johnnie Walker - Invisible in Sydney

Johnnie Walker - The Man Who Walked Around The World –

Websites which compile virals and viral ads.

Collections of funny videos, movies, pictures, games and jokes

Top 10 virals from 2008 - not ads

Campaign's top 10 virals of 2008 - advertising news - Campaign

Organ Grinder: Top 10 viral ads of 2008 | Media |

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