Viral Marketing / Advertising

Viral Marketing / Advertising

Source material for a presentation given by Chris Betterton Jones on Thursday October 15th
(Thanks to Richard Wareham for some of the best links !)

Viral Marketing and Advertising is basically about getting people to talk about products or services and using the power of the internet to pass the message around. Like a virus, the "message" spreads in a cascade and can reach millions at low cost. It can be very successful…or backfire…and can be used to attack as well as advertise a product

Viral marketing - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Viral_marketing

Recent story: Movie - "Paranormal Activity"

Paranormal Activity: The budget horror film shot on a camcorder dubbed 'the new Blair Witch' | Mail
http://www.dailymail.co.uk/tvshowbiz/article-1219647/Paranormal-Activity-The-budget-horror-film-shot-camcorder-dubbed-new-Blair-Witch.html

Wispa

BBC NEWS | Business | Web campaign prompts Wispa return
http://news.bbc.co.uk/2/hi/business/6952362.stm

The return of the wispa - Base Creative Agency, Bournemouth, Dorset
http://www.basecreativeagency.com/1585-the-return-of-the-wispa.htm

Indirect viral ads

Pop Corn Video

YouTube - So mobile phones are safe they say???
http://www.youtube.com/watch?v=jGNOsoAVcJ8

Japan iphone Cook Popcorn - Filestube Video Search
http://www.youtube.com/watch?v=wZPkOYDPPWk

IVideo - CNN.com - Popcorn viral explanation
http://edition.cnn.com/video/#/video/tech/2008/07/09/carroll.cellphone.popcorn.cnn

Spoof ads

YouTube - Ford Sportka unofficial video
http://www.youtube.com/watch?v=R-fDD11w3L8

YouTube - Tipping Pot (Guinness Spoof)
http://www.youtube.com/watch?v=ETL8YbX5upg

Denuncias

United Airlines breaks a musician's guitar.
You Tube - video
http://www.youtube.com/watch?v=5YGc4zOqozo

Story on BBC News:
http://news.bbc.co.uk/2/hi/americas/8145230.stm

Direct, classy Advertisements

Johnnie Walker - Invisible in Sydney
http://theinspirationroom.com/daily/2007/johnnie-walker-invisible/

Johnnie Walker - The Man Who Walked Around The World –
http://www.youtube.com/watch?v=MnSIp76CvUI

Websites which compile virals and viral ads.

Collections of funny videos, movies, pictures, games and jokes
http://www.boreme.com/boreme/funny-collections/collections-list.php

Top 10 virals from 2008 - not ads
http://www.boreme.com/boreme/funny-top10/top10-virals-2008.php

Campaign's top 10 virals of 2008 - advertising news - Campaign
http://www.campaignlive.co.uk/news/867867/Campaigns-top-10-virals-2008/

Organ Grinder: Top 10 viral ads of 2008 | Media | guardian.co.uk
http://www.guardian.co.uk/media/organgrinder/2008/dec/11/top-viral-ads-2008

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