Viral Marketing / Advertising
Source material for a presentation given by Chris Betterton Jones on Thursday October 15th
(Thanks to Richard Wareham for some of the best links !)
Viral Marketing and Advertising is basically about getting people to talk about products or services and using the power of the internet to pass the message around. Like a virus, the "message" spreads in a cascade and can reach millions at low cost. It can be very successful…or backfire…and can be used to attack as well as advertise a product
Viral marketing - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Viral_marketing
Recent story: Movie - "Paranormal Activity"
Paranormal Activity: The budget horror film shot on a camcorder dubbed 'the new Blair Witch' | Mail
http://www.dailymail.co.uk/tvshowbiz/article-1219647/Paranormal-Activity-The-budget-horror-film-shot-camcorder-dubbed-new-Blair-Witch.html
Wispa
BBC NEWS | Business | Web campaign prompts Wispa return
http://news.bbc.co.uk/2/hi/business/6952362.stm
The return of the wispa - Base Creative Agency, Bournemouth, Dorset
http://www.basecreativeagency.com/1585-the-return-of-the-wispa.htm
Indirect viral ads
Pop Corn Video
YouTube - So mobile phones are safe they say???
http://www.youtube.com/watch?v=jGNOsoAVcJ8
Japan iphone Cook Popcorn - Filestube Video Search
http://www.youtube.com/watch?v=wZPkOYDPPWk
IVideo - CNN.com - Popcorn viral explanation
http://edition.cnn.com/video/#/video/tech/2008/07/09/carroll.cellphone.popcorn.cnn
Spoof ads
YouTube - Ford Sportka unofficial video
http://www.youtube.com/watch?v=R-fDD11w3L8
YouTube - Tipping Pot (Guinness Spoof)
http://www.youtube.com/watch?v=ETL8YbX5upg
Denuncias
United Airlines breaks a musician's guitar.
You Tube - video
http://www.youtube.com/watch?v=5YGc4zOqozo
Story on BBC News:
http://news.bbc.co.uk/2/hi/americas/8145230.stm
Direct, classy Advertisements
Johnnie Walker - Invisible in Sydney
http://theinspirationroom.com/daily/2007/johnnie-walker-invisible/
Johnnie Walker - The Man Who Walked Around The World –
http://www.youtube.com/watch?v=MnSIp76CvUI
Websites which compile virals and viral ads.
Collections of funny videos, movies, pictures, games and jokes
http://www.boreme.com/boreme/funny-collections/collections-list.php
Top 10 virals from 2008 - not ads
http://www.boreme.com/boreme/funny-top10/top10-virals-2008.php
Campaign's top 10 virals of 2008 - advertising news - Campaign
http://www.campaignlive.co.uk/news/867867/Campaigns-top-10-virals-2008/
Organ Grinder: Top 10 viral ads of 2008 | Media | guardian.co.uk
http://www.guardian.co.uk/media/organgrinder/2008/dec/11/top-viral-ads-2008
